Telecom, Media & Entertainment delivers a full suite of Technology Services solutions through its network of dedicated telecom and media technology consultants. To complement our Group-wide technology solutions we have developed specific offerings to address the unique needs of the telecom and media industries:
Advertising Sales House Solutions
Capgemini has gained expertise in developing and integrating specific or off-the-shelf Ad Sales House Management Systems. Whether the solution targets radio, television, cinema, online or multimedia distribution, Capgemini align customer’s strategy, needs, processes and systems in the design, selection and implementation of the solution in order to maximize ad sales commercial impact.
Automated Customer Center - Self Care
Drive up online revenues, improve customer retention and reduce Customer Relationship Management (CRM) costs by implementing leading practice eCRM capabilities for online shopping, automated web self-care and online billing. This will deliver streamlined customer transactions, personalised real-time service management, and increased marketing flexibility. Extension to channels such as Intelligent Voice Recognition will provide a more seamless customer experience and drive up operational performance.
Business Intelligence and Customer Value Management
Transform your Marketing and CRM capability by developing deep customer and market insight and using real time marketing techniques to enable targeted up-selling, cross-selling and customer service interventions towards customers on inbound channels, including contact centers, retail stores and the web. This, coupled with closed-loop outbound marketing campaigns, will deliver increased revenues, reduced churn and improved customer experience.
Contracts & Rights Management
With a set of solutions for contract and intellectual property management and a specific emphasis on Digital Rights Management solutions integration, Capgemini enables all stakeholders along the value chain to secure and increase value when delivering digital or physical multimedia content (music, video, print).
Delivering IP Communications Traceability: Complying with the EU’s new Lawful Intercept regulation
Regulators are requesting that fixed and mobile operators enable the traceability of sessions between two IP addresses. Capgemini’s end-to-end solution fulfils the regulator’s requirements and supports the storage and processing of the huge amounts of data needed during legal investigations. Along with our partners Narus, experts in data collection, and Teradata, specialists in storage solutions, our joint solution provides infinite scalability and is able to process hundreds of millions of records right now for leading service providers. No business likes to invest without returns, and the Capgemini solution delivers far more than simple compliance — IP communications in a central repository presents a wealth of marketing opportunities.
- Brochure: Complying with the EU’s New Lawful Intercept Regulation: Delivering IP Communications Traceability
Device Management
Triple Play is adding complexity in delivering and supporting the customer not only by the content that it is producing, but also in controlling the Customer Premises Equipment. With our Device Management solution, an operator can monitor, provision and control the CPE which will relive the burden that is again starting to raise on the Customer Care.
Digital Supply Chain
Capgemini is uniquely placed at the crossroads of content provision from gaming, music and movies through the various channels of content distribution to the end customers and consumers. Aligning these stakeholder groups to design and deploy capabilities as part of this digital supply chain while leveraging their existing digital and physical chains is helping to create truly differentiated value in the market.
Enabling Convergence: Presence - A first step towards IMS
Presence-based services, which provide users with accurate real-time information
about their contacts and their availability whilst also enabling users to change
more readily to the most suitable communication mode, can be operated in an IMS
environment. Capgemini’s framework solution leverages the use of SIP for communications
between various devices (Wi-Fi PC, GSM Phone, IP Phone, etc), depending on the
status of the end-user to automatically select the appropriate media for exchanging
messages.
- Brochure: Enabling Convergence: Presence - A first step towards IMS
IP Video Services Delivery & Assurance
By bridging its unique telecom and media capabilities and building on its fix, mobile and ISP unique track record, Capgemini addresses one of the most crucial issues in video services delivery: the end-user experience and its associated quality of service. Capgemini presents an IP Video Services Assurance Framework that sets the customer as point of reference and manages the end-to-end quality from the head-end content ingestion to the customer device management from a user perspective. The so called “Service View” integrated with the content or service provider CRM and Billing systems improves customer satisfaction, guarantees higher level of service and ultimately triggers usage and decrease churn.
Managed Service Platform for Convergent Players
Competition to win mobile subscribers continues, with virtual operators launching all over the world — leveraging their strong consumer brands — and new ventures being created to target vertical markets. In addition, established mobile operators are setting up separate IT platforms to host MVNOs. Time-to-market and flexibility are key success factors for these new mobile operations, and together Capgemini and Alcatel have created a “service platform” to launch and host new MVNO business ventures. Our solution manages the no frills services provided — such as ordering and billing — for you, to enable you to launch a successful MVNO utilizing Capgemini’s BSS framework and Alcatel’s Service Platform.
- Brochure: Leveraging Your Brand through Mobile Services: Enabling Your MVNO Launch
- Case study: Flexible CRM enables MVNE to better service its customers
Mobile TV: Launching DVB-H Services
With mobile TV leading the industry’s agenda, operators are feeling the pressure to build a collaborative business model that includes the right technology partners, content producers, and service providers. Coupled with this is the need to create a user-friendly product that is fully-integrated with existing service platforms and complements current and future IT architecture requirements. DVB-H will enable the collection of revenue from additional sources, because of the new emerging usage patterns and experience it offers the customer. In addition to service subscription, VOD and interactive services, advertising opportunities also contribute a bulk of the revenue across the value chain. Capgemini understands the challenges associated with integrating new channels into your existing billing infrastructure whilst needing to maintain high quality customer service levels — successful players will benefit from efficient revenue collection and enjoy higher margins.
- Brochure: Exploiting the Growing Content Value Chain: The Mobile TV Opportunity
Network Inventory
Knowing your network is key to be able to successfully deliver new services to the customer. Capgemini offers comprehensive network modelling, configuration and customization of third-party software, and training of key personnel to improve clients’ inventory management, delivering demonstrable bottom-line benefits by improving operating efficiency.
- Case study: Improving business performance via a strategic end-to-end inventory management system
Promotional Offerings: Using retail best practice to unlock the mobile market
As the mobile voice market matures, data services can provide an important source of revenue for network operators. Capgemini’s solution, in partnership with Pontis, enables the creation of new compelling offerings that can be created and launched on the spot, over an existing MNO’s network and infrastructure. Implementing the solution over an operator’s network is quick and simple, with no major changes required in the architecture.
- Brochure: Promotional Offerings: Using Retail Best Practice to Unlock the Mobile Market
Real-Time Billing Transformation
Transforming customer management and billing systems to allow full prepaid/post paid, fixed/mobile and voice/content convergence does not need to be daunting. It is an opportunity to rethink existing processes and move to real-time and highly secure systems.
Real-Time Marketing
Transform your Marketing and CRM capability by developing deep customer and market insight and using real time marketing techniques to enable targeted up-selling, cross-selling and customer service interventions towards customers on inbound channels, including contact centers, retail stores and the web. This, coupled with closed-loop outbound marketing campaigns, will deliver increased revenues, reduced churn and improved customer experience.
- Report: Inbound Customer Marketing: Driving new rules of marketing in telcos Brochure: One to One: Real-Time Marketing Solutions for the Telecom Industry Success story: O2 Ireland: Using Customer Data to Increase Revenues
Services Creation Factory
Set up an Accelerated Development Centre to quickly build and trial new innovative products. Capgemini can manage the entrire process for creating new and adaptive multimedia services, based on our network, back-office and user interface skills, the strength of our partnerships and our commitment to open platforms and architectures.
- Case study: Managing and delivering the rapid design and launch of next-generation services
Service Enabling Platform (SEP)
Create the flexibility to develop and deliver a multitude of advanced services using a mobile data platform. By gathering all enabling applications into one SEP, costs will be reduced and services will have a reduced time-to-market. The SEP is also a step in the right direction for a centralised solution, which has been followed by a majority of our global customers.
- Case study: Developing a Java Download Platform to enable the download of Java games via a mobile portal
Service Oriented Architecture
Develop a specific Telco Service Oriented Architecture policy to re urbanize Service Platforms, Operations Support and Business System into an open and agile framework
Service View – OSS Transformation
Service View enables operators to manage complex end-to-end services in real time, defining a pro-active business/customer-focused company. It is about understanding what impact an error message from the network will actually have on a customer’s service, and on which customer’s service. With this knowledge, it will be possible for an operator to prioritise corrective activities and support the right customers at the right time.
- Case study: Delivering Best-in-Class Service Management for a Leading Mobile Operator
Telco IT Testing
Capgemini can provide testing management of the entire IS, including new applications, enhancements, third party licensed applications, and network and ERP testing. Governed by agreed SLAs, we will operationalize the yesting lifecycle from the solution development hub to user acceptance final testing. We can also provide consulting to improve a client’s testing processes, as well as ad hoc intervention on topics such as developing specific tools and test evaluation.
VoIP Provisioning
Voice Services delivered over IP presents a market opportunity not only for traditional telcos, but also for new players, such as ISPs. Capgemini has the knowledge of how to implement such services, all the way from targeting of a market, identifying the customers and setting up the business case, but also through to the selection of vendors, implementation of the services with all the implications it has on the current processes, changes and requirements on existing as well as new systems, all the way to the final launch of the service to a demanding market. Capgemini will help any new operator in all areas to assure a successful VoIP launch.